Creative work that makes the world a better place.

We're on a mission to create content that inspires action and impact. In addition to producing world-class client work, we also produce independent media that inspires climate action.
People sitting in a park creating, discussing, and consuming content on electronic devices.

We're a mission-driven company where kindness comes first.

Whether you’re interested in hiring us, working for us, or just want the backstory on Campfire Labs, read on to learn more about our mission, vision, values, and team.

We're committed to doing great work and giving back.
2018
Company founded
50+
Happy clients
12
Full-time employees
$500K+
Given to climate action
Our Mission

We tell stories that inspire action and impact.

Woman typing on a laptop surrounded by stars.

Originally founded as a team of writers and journalists, we believe in the power of storytelling to captivate audiences and generate meaningful results. Combining journalistic integrity with project management and marketing best practices, we take work off our clients’ plates and make it easy to create compelling stories that drive positive business outcomes.

Since 2018, we’ve had the good fortune of working with — and learning from — some of the smartest marketers on the planet. We value our relationships with clients and take pride in offering a seamless agency experience that helps them achieve their goals.

Woman typing on a laptop surrounded by stars.
Impact

We invest in content that makes the world better.

People in a park riding a bicycle, walking a dog, and reading a book.

From day one we’ve invested significantly into climate action projects. We’ve done this in two ways: supporting nonprofits and producing our own independent media projects.

Through our nonprofit giving, we’ve donated $500,000 to organizations like Climate Changemakers, Climate Nexus, WE ACT for Environmental Justice, and others. In 2021, we gave $200,000 to organizations that helped pass the biggest climate bill in history.

We’ve also started two climate publications: Carbon Switch and Distilled. These publications have been read by millions of people, including some of the most respected climate activists, policymakers, and journalists. Through Distilled, we’ve also published YouTube videos that have reached more than one million people.

People in a park riding a bicycle, walking a dog, and reading a book.
Our Story

The story behind our Marketing Agency

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2018

Founded

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2019

First Employee

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2020

25 Employees

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2021

100 Employees

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Our Values

We're building an intentional company and team.

01 Healthy growth

We see sustainable business growth as a good objective that brings opportunities for our team. We don’t believe in growth at all costs, but we are excited by the challenges sustainable growth brings.

02 Discipline & data

We don’t change strategy every week, we don’t chase shiny objects, and we don’t make decisions based on “vibes”. Instead, we work off empirical data and experiments. Sometimes we say no to short-term opportunities because we’re focused on long-term growth, and that’s ok.

03 Customer-first

We believe the best way to take care of our people is to take care of our customers. We’re building a structure that allows our team to do their best work for customers, and systems that support great customer outcomes.

04 No ego, no drama

We’re hungry for feedback from our customers and our colleagues, and welcome constructive critique. We assume positive intent and leave our egos at the door. We value calm, productive debate, and we’ve got no time for drama.

05 Curiosity

We are insatiably curious. We love to learn, ask questions, and better understand the world and people around us.

05 Speedy self-starters

We get stuff done. We’re speedy but never sloppy. We strive to do our best without getting hung up on perfection. We work independently towards a common goal, and we take personal growth and career development into our own hands.

Interested in joining us?

Browse careers
Our Team

A dream team of amazingly talented, funny, big-hearted people.

Alyssa Wolfe

Staff Writer

Kingston, WA

She/Her

Angel Flowers

Project Manager

Cleveland, OH

She/Her

David Vallance

Senior Staff Writer

Glasgow, UK

He/Him

Devon Murphy

Senior Staff Writer

Calgary, AB

She/Her

Hal Walling

General Manager

Victoria, BC

He/Him

Marissa Sanford

Account Director

Omaha, NE

She/Her

Michael Thomas

Founder

Boulder, CO

He/Him

Mike Sholars

Creative Director

Hamilton, ON

He/Him

Morgan Smith

Director of Editorial Operations

Denver, CO

She/Her

Natasha Lavender

Staff Writer

Chicago, IL

She/Her

Sarah Bellstedt

Senior Staff Writer

Hamilton, ON

She/Her

Tara Edwards

Staff Editor

Dayton, OH

She/Her

Interested in working with us?