Customer stories

 
 
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“Campfire Labs helped us create some of our best content to date. They helped us generate story ideas, interview people, and write stories that our customers loved.”

- Matt Sornson, Head of Growth

 
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How we helped Clearbit generate $30,000 per month in monthly recurring revenue

In 2016 Clearbit decided to produce an eBook unlike any other in the sales industry. Matt Sornson, the company’s Head of Growth, knew he didn’t want to write the same boring content that competitors like Zoom Info and Data.com were known for. He wanted to make something that his customers would love.

Clearbit is used by some of the most innovative companies in the world. That meant they had access to sales experts at Hubspot, Zendesk, and other leading technology companies. His idea was to interview these sales leaders about how they were using data to grow their businesses.

In January 2017 he approached us at Campfire Labs and asked for help. Together we produced a 10 chapter eBook that was wildly successful.

Read the eBook here

 
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Results

Data-Driven Sales was one of the most popular pieces of content in the sales industry in 2017. It was read by tens of thousands of people, generated $30,000 per month in recurring revenue within the first 6 months, and won praise from industry leaders like Hiten Shah.

 
 
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“Every chapter shows exactly how a company overcame their challenges and tactical ways you can do the same. Most sales advice in SaaS is generic. This isn't.”

- Hiten Shah, Founder of Kissmetrics and Crazy Egg

 
 

How we helped

Campfire Labs writers helped Clearbit interview dozens of experts in the sales industry. Based on those interviews and extensive research we wrote engaging stories that taught sales leaders how to use data to inform their strategy.

Because our writers already had experience writing for the sales industry Matt and Clearbit’s marketing team spent very little time editing.

“Working with Campfire Labs was a phenomenal experience,” he said.

 

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