We’re Campfire Labs.

Our mission is to help companies tell stories that inspire.


We believe a great story is one that you’d tell around the campfire. You know, like the ones that your Mom or Dad used to tell on those camping trips to Yosemite growing up.

We think the internet has too much “10 things you need to know about XYZ” and not enough stories that change the way you see the world.

We’re on a mission to change that.

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Luke Starbuck
General Manager

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Michael Thomas


Jack Buehrer
Senior Editorial Manager

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David Vallance
Staff Writer

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Hal Walling
Growth Manager and Writer

Profits that make the world better

At Campfire Labs we’re inspired by companies like Patagonia, Kiva, and Charity: Water that make the world measurably better.

We’re a social enterprise which means that our purpose isn’t to maximize shareholder value or profits. 50% of the company’s equity and profits go to charitable causes.

To date we’ve been able to donate more than $50,000. This has funded a code school for refugees that has helped 15 people out of poverty and climate policy work that aims to reduce human-caused climate change.

Want to follow our journey?