Campfire Labs logo and wordmark
  • Services
  • Case Studies
  • Our Work
  • Newsletter
  • Company
    About UsCareers
  • Get in Touch  
Get in touch

The Blog

Stories, insights, and advice from Campfire Labs and our partners.

Strategy
Perspectives
Ideas
Strategy

Flying Solo: The State of One-Person Content Teams Today

40 solo content marketers share their tactics and strategies for survival (and success) in B2B SaaS.

By
Cassandra Naji
July 15, 2024
Ideas

How to show up in ChatGPT, Claude, and other LLMs

Here are five tactics that will almost certainly increase your odds of showing up in generative AI responses.

By
Cassandra Naji
May 19, 2025
Strategy

The Top SaaS Content Marketing Agencies of 2025

We reviewed eleven of the top SaaS content marketing agencies to fit a range of business goals, service needs, and budgets.

By
Cassandra Naji
February 17, 2025
Strategy

20 B2B Benchmark Report Examples We Love

We built a database of our favorite B2B benchmark reports

By
Cassandra Naji
January 16, 2025
Ideas

Benchmark Report Secrets from B2B SaaS’s Top Content Marketers

Four SaaS content leaders reveal their nuanced approaches to creating impactful research reports.

By
Cassandra Naji
November 12, 2024
Ideas

SEO Content Benchmarks for Seven B2B SaaS Industries

We analyzed organic traffic trends from over 500 B2B SaaS companies to discover how seven key verticals are performing in 2024.

By
Cassandra Naji
September 23, 2024
Strategy

Is SEO Dead? Here's What the Data Says.

We dig into the data to discover which SaaS companies are winning at organic traffic acquisition, and the strategies behind their success.

By
Cassandra Naji
August 15, 2024
Next

Campfire Labs logo and wordmark
On-demand content marketing for high-growth companies. We help software companies produce their best performing content.

Subscribe to our newsletter

Twice a week, we interview experts and analyze data to understand the most effective content strategies.

ServicesProjectsCustomersCompanyCareersBlogContact
©2022 Campfire Labs