The Campfire Labs Origin Story

I should preface this by saying that nothing went according to plan. I didn’t want to start a business. I definitely didn’t want to start a services business. And I didn’t expect to become business partners with my mentor. But sometimes plans are overrated.

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How I Built and Sold My Company in 18 Months

In January of 2017 I sold my company, SimpleData, to a private investor. In retrospect, the process taught me more about building a company than starting or operating it. In this post I describe how I sold the business, how businesses are valued by acquirers or investors, and the mistakes I made that hurt its future valuation.

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The Simple Way to Produce 10x Better Content

Over the last six years I’ve published hundreds of stories. They’ve been read by millions of people and helped my companies (and my customers’ companies) generate hundreds of thousands of dollars in recurring revenue. In this post I outline how I run audience research interviews to come up with story ideas.

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What I Learned Scaling from $5k to $25k per Month

On November 6th, 2015, I boarded a flight to Buenos Aires. Over the last four months I had grown my company’s revenue from $5,000 to $25,000 per month. I had also hired a small team and freed myself from the daily operations of running a business. For the first time in my life, the amount of money I made was no longer tied to the hours I worked.

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Michael Thomas
How I Built a $5,000 per Month Side Project

Passive income. The 4-hour work week. The dream. In April of 2015 I decided to build a side project that could pay my bills while I read books and traveled the world. Within a few months I achieved my dream and booked $5,000 in monthly recurring revenue.

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Michael Thomas
How to Write Longform Content That Goes Viral

On September 25, 2013, Alex Turnbull sat down at his computer and hit publish on a blog post that he’d been thinking about for a long time. For the past six months, his company, GrooveHQ, had published content that Alex would have described as “B content.” It was a lot of “10 things about XYZ”, “Great quotes to live by,” and that jazz.

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Michael Thomas