Whether you’re interested in hiring us, working for us, or just want the backstory on Campfire Labs, read on to learn more about our mission, vision, values, and team.
Originally founded as a team of writers and journalists, we believe in the power of storytelling to captivate audiences and generate meaningful results. Combining journalistic integrity with project management and marketing best practices, we take work off our clients’ plates and make it easy to create compelling stories that drive positive business outcomes.
Since 2018, we’ve had the good fortune of working with — and learning from — some of the smartest marketers on the planet. We value our relationships with clients and take pride in offering a seamless agency experience that helps them achieve their goals.
From day one we’ve invested significantly into climate action projects. We’ve done this in two ways: supporting nonprofits and producing our own independent media projects.
Through our nonprofit giving, we’ve donated $500,000 to organizations like Climate Changemakers, Climate Nexus, WE ACT for Environmental Justice, and others. In 2021, we gave $200,000 to organizations that helped pass the biggest climate bill in history.
We’ve also started two climate publications: Carbon Switch and Distilled. These publications have been read by millions of people, including some of the most respected climate activists, policymakers, and journalists. Through Distilled, we’ve also published YouTube videos that have reached more than one million people.
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We see sustainable business growth as a good objective that brings opportunities for our team. We don’t believe in growth at all costs, but we are excited by the challenges sustainable growth brings.
We don’t change strategy every week, we don’t chase shiny objects, and we don’t make decisions based on “vibes”. Instead, we work off empirical data and experiments. Sometimes we say no to short-term opportunities because we’re focused on long-term growth, and that’s ok.
We believe the best way to take care of our people is to take care of our customers. We’re building a structure that allows our team to do their best work for customers, and systems that support great customer outcomes.
We’re hungry for feedback from our customers and our colleagues, and welcome constructive critique. We assume positive intent and leave our egos at the door. We value calm, productive debate, and we’ve got no time for drama.
We are insatiably curious. We love to learn, ask questions, and better understand the world and people around us.
We get stuff done. We’re speedy but never sloppy. We strive to do our best without getting hung up on perfection. We work independently towards a common goal, and we take personal growth and career development into our own hands.
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