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The Blog

Stories, insights, and advice from Campfire Labs and our partners.

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Strategy
Perspectives
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Data-driven
Templates

The B2B Content Strategy Template We Use With Clients

Steal the strategy deck we use with some of B2B SaaS's biggest names, free.

Ideas

20+ B2B Content Marketing Examples with Wow Factor

Competitor pages, data-driven research, podcasts, social, and case studies so good you should steal them (ethically, of course)

Ideas

Social Content Examples (& What Makes Each One Work)

Four B2B social content examples—exec LinkedIn, employee voices, a branded newsletter, and a carousel—and why each one works.

Ideas

B2B Design Examples: 3 Projects, Explained by the People Who Made Them

Three real B2B design examples—a social carousel, a concept infographic, and a research report—and the job each was built to do.

Templates

The Content Brief Template We Used with Notion, Dropbox, and Asana

The content brief template we use with Notion, Dropbox, and Asana — built for thought leadership, not SEO. No email required.

Strategy

The 30/60/90-Day Content Marketing Plan for Content Leaders in 2026

A 30/60/90-day content marketing plan for content leaders in 2026: how to learn a new company, audit content, and prove impact

Data-driven

We Checked Whether Data-Driven Content Really Earns More Backlinks. The Honest Answer Is No.

Data-driven content doesn't reliably earn more links than a good guide. But the links it does earn are a different quality entirely.

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